| ID | 088531 |
| Call Number | 346.07/CLO/109004 |
| Title Proper | Integrated advertising, promotion, and marketing communications |
| Language | ENG |
| Author | Clow, Kenneth E. ; Baack, Donald E. |
| Edition Statement | 6th |
| Publication | Noida, Pearson India Education Services Pvt Ltd., 2022. |
| Description | 455p.+ 25cm x 20cm |
| Summary / Abstract (Note) | HOD LAW |
| Standard Number | 978-93-325-1837-7 |
| Price. Qualification | 935.00(Paper Bound) |
| Classification Number | 346.07 |
| Key Words | Law ; Communication ; Marketing ; Advertising ; promotion |